Mirror App is not about dry development, but about life 🌱
From Inspiration to B2B Leads: How We Rolled Out Pinterest and LinkedIn Feeds 🚀
The previous month turned out to be unexpectedly busy. We rolled out two new feeds at once — Pinterest and LinkedIn.
To be honest, it feels strange: it seems like ‘two identical widgets,’ but in reality, they are two different planets 🌎✨
🌿 Pinterest Is About Inspiration
💡 LinkedIn Has a Completely Different Energy
And here's the funny thing: we put together the LinkedIn Feed pretty quickly. But the Pinterest Feed took almost twice as long 😅. Not because we were lazy — it's just that Pinterest's API is tricky, with its own logic and structure.
▸ And what would you like to see next?
Let's make a note for the future: sometimes the most similar things turn out to be the most different ✍️
Where to Place a Social Feed (Widget) So It Actually Works 🎯
Today we’ve wrapped up a new article on how to embed a social feed on your website in a way that truly delivers results. After all, where you place it determines whether anyone will even notice it 👀
In the article, we’ve compiled our best practices:
👉 where they drive sales
👉 where they attract new subscribers most effectively
In short:
The footer is too cramped for a feed, but right after testimonials? That’s the sweet spot 🍭
500 Pixels That Confused Us
We always thought that the client would set the height and width of the widget in their admin panel.
But after looking at more than a hundred websites, it became clear that the reality was different. Many inserted the feed ‘as is’, and the default code had a fixed height of 500 px.
😬 As a result, the widget looked out of place — like a ‘box with a scroll bar’. It wasn't part of the website, but a separate module
And you know what? We felt awkward 😓
We couldn't leave things as they were. So we started to figure out how different CMSs behave, how they work with containers and height. And it turned out that almost all of them can support auto-height. You just need to not interfere with them.
We rewrote the logic, and now feeds — whether Instagram, TikTok, YouTube or Pinterest — adjust themselves 🔄
Not ‘inserted,’ but integrated ✅
🤔 Perhaps It Makes Sense to Explain Why We Started This Whole Thing
Honestly? There won't be any long speeches about how we're tired of boring websites. Although it's true: social media is buzzing with life — emotions, memes, videos — while websites live a separate life.
Even sales have moved to social media.
📊 Today, 87% of buyers admit that social media helps them make purchasing decisions, and almost half (47%) have already made purchases directly through social media
When we started development, the niche was already occupied: there were enough strong players on the market with similar solutions. For us, it was an experiment.
🍀 Recently, a customer from Canada wrote to us: he embedded a TikTok feed and his traffic increased. Letters like this are more inspiring than any metrics
We read every message. And our team reviews every request. So write to us: questions, ideas, just thoughts. Even if you just want to talk 💚
Let’s Get Acquainted 👋
You’ve probably already started looking at the faces in the photo 👀 — this is almost our entire product team at Mirror App in January 2025.
Almost — because at that moment our designer wasn’t with us. And since then, we’ve grown a bit — two new colleagues have joined the team.
Yes, we had to hack a little (sorry, it happens 😅). We asked our designer to add in the missing ones. Now you have the full picture of who we are 🤗
