Nick

Business Development Manager

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Articles by this author

LinkedIn Employer Branding That Gives Candidates a Real View of the Company

Use LinkedIn employer branding to show working practices, employee perspectives and realistic recruitment communication on the careers journey.
4 min

Video Testimonial Questions That Help Customers Tell Their Own Story

Ask video testimonial questions that uncover real experiences, use thoughtful follow-ups and preserve meaning through filming, editing and approval.
4 min

Customer Case Study Questions That Build a Useful Story

Use customer case study questions to uncover starting conditions, project decisions and evidence, with useful follow-ups and a clear approval process.
6 min

Testimonial Marketing Across the Customer Journey

Plan testimonial marketing around customer questions, reuse approved stories accurately and keep evidence relevant at each stage of the journey.
4 min

Customer Success Stories That Connect a Claim to a Verifiable Result

Write customer success stories that explain the starting point, work and evidence behind a result without turning one experience into a guarantee.
4 min

SaaS Testimonials That Explain Onboarding Support and Everyday Use

Create useful SaaS testimonials about real tasks, onboarding and support, with clear customer context and realistic descriptions of the experience.
4 min