A review request email should feel like a continuation of a real customer relationship. The person who has just completed a consultation needs a different message from someone whose order has not yet arrived. Sending both the same automated request can make the business appear inattentive.
The following Google review request email templates are original examples to adapt. Each asks for an honest experience, gives a clear route and avoids prescribing a rating.
After a completed service
Subject: How was your appointment with us?
Hi Jordan, thank you for visiting us on Tuesday. If you would like to share your experience, you can leave a Google review using the link below. Your feedback helps other customers understand what to expect. If there is something you would like us to look into, you can also reply to this email. Thank you, Sam and the team.
Use the real service and date only when they are accurate and appropriate to include. For sensitive services, avoid exposing private details in a subject line or a message that someone else might see.
Constant Contact's guide to asking for reviews discusses making requests part of a consistent customer process. Apply that idea without copying suggestions that conflict with the review platform's rules or your own communication obligations.
After the customer has used a purchase
Subject: Would you like to share your experience?
Hi Taylor, we hope your order arrived safely and that you have had a chance to use it. If you would like to describe your experience with our business, here is our Google review link. There is no need to write a long review; share whatever you think another customer would find useful. If you need help with the order, our support team is available at the contact details below.
Separate the business review from a request to rate a specific product. Klaviyo's post-purchase flow guidance distinguishes moments such as education, support and asking for feedback. The timing should reflect the actual customer experience rather than a fixed delay that ignores delivery.
A considerate reminder
Subject: A quick follow-up on our feedback request
Hi Casey, just following up on the invitation to share your experience with us on Google. If you would like to leave a review, the link is below. There is no obligation, and if you have already reviewed us, thank you. We appreciate your time.
Send a reminder only when it is appropriate for the relationship and communication permissions. Do not continue a sequence simply because the recipient has not provided a public endorsement.
Check the request before sending
The FTC's warning about fake and purchased positive reviews explains how these practices distort customer experience. For Google specifically, follow its stricter platform rules as well: do not offer a reward or direct only satisfied customers to the public review page.
Before you reuse a template: replace the service, date, sender and review link with the correct details. Test the link on a phone. Keep the support route available to everyone; it should not become a private detour reserved for people who might leave a low rating.
Mirror App's Reviews Widget can display supported feedback after customers have submitted it. Request emails are managed through your own communication process; displaying reviews on your website does not mean Mirror App sends those invitations or monitors whether a recipient has replied.
