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Facebook feed on a website is no longer just a visual add-on — it has become part of a brand’s communication infrastructure. Market practice confirms this: by 2025, nearly half of content-driven commercial websites use social widgets, and among small and mid-sized businesses this number exceeds 60%. The reason is simple —
companies want to reduce the gap between social platforms and their own websites without losing control over the user experience.
If we look at who embeds
Facebook feeds most often, several clear groups stand out:
- Brands with an active content strategy use feeds as an additional communication layer and a source of social proof;
- Local businesses (cafés, studios, service providers, fitness clubs) rely on feeds for announcements, events, and promotions;
- Nonprofits and community projects use them to showcase activity and community engagement;
- Blogs and media projects embed Facebook content to expand reach without overloading the main website feed.
At the same time,
Facebook feeds remain one of the most challenging elements from a design perspective. Without a well-thought-out layout, they quickly turn into visual noise — breaking grids, clashing with typography, and behaving independently of the page.
That’s why the key question today is no longer “Should we embed a Facebook feed?” but how controllable it is. In 2025, a
Facebook feed is increasingly treated not as a social widget, but as an interface element that must:
- follow the website’s design system;
- work flawlessly on mobile devices;
- show exactly the amount of content appropriate for each page context.
Below is a breakdown of the most effective Facebook feed layout styles for modern websites — and how to implement them cleanly and predictably using Mirror App.