From Inspiration to B2B Leads: How We Rolled Out Pinterest and LinkedIn Feeds 🚀

Mirror App Team

September 15, 2025

The previous month turned out to be unexpectedly busy. We rolled out two new feeds at once — Pinterest and LinkedIn.

To be honest, it feels strange: it seems like ‘two identical widgets,’ but in reality, they are two different planets 🌎✨

🌿 Pinterest Is About Inspiration

482 million active users worldwide save ‘future purchases,’ ideas for the home, images, and decorations. It's visually chaotic, and that's the thrill of it. And just a second — conversion in e-commerce here is almost twice as high as on other social networks.

💡 LinkedIn Has a Completely Different Energy

More than 1 billion users in 200+ countries, business news, job openings, and leads. Everything there is strict and to the point. LinkedIn generates three times more B2B leads than Twitter or Facebook.

And here's the funny thing: we put together the LinkedIn Feed pretty quickly. But the Pinterest Feed took almost twice as long 😅. Not because we were lazy — it's just that Pinterest's API is tricky, with its own logic and structure.

Now I'm curious... 🤔

👉 Which feed were you looking forward to more — Pinterest or LinkedIn?
👉 And what would you like to see next?

Let's make a note for the future: sometimes the most similar things turn out to be the most different ✍️

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