For a feed to truly work, you need to consider placement on the page, format, and audience behavior.
✅ increase visitor engagement
✅ build trust in your brand
✅ drive more sales
✅ attract new social media followers
Social feeds (Instagram, TikTok, YouTube, etc.) are not just a decorative element on your website. They serve important business goals:
How to Place a Social Feed So It Really Works
Note
Never place the feed flush against the footer — very few users scroll that far
After testimonials/case studies
Why It Works:
users see social proof → immediately reinforced by live content
Best for:
landing pages, corporate sites, services
Above the footer (400–600 px buffer)
Why It Works:
acts as a final visual accent, not an invisible block
Best for:
landing pages, long-scroll pages
Next to product cards
Why It Works:
shows products “in real life,” lowers purchase barriers
Best for:
online stores, e-commerce
In the sidebar
Why It Works:
always visible while scrolling, increases clicks and follows
Best for:
blogs, media, long-form content
Best Positions for Your Feed Widget
Most people don’t reach the footer on mobile → opportunities there are minimal
Place a compact version higher up the page (e.g., after key content blocks)
Smart options: a floating widget or a button like “Open Instagram Feed” — saves space and increases interaction
Show 3–6 posts for speed and usability (less content = faster load)
Use Mobile Optimization settings in the Columns & Rows section to adapt display for mobile
Mobile Placement Tips
Give the feed its own background or frame so it stands out from the page
Display 3–6 posts — enough to show activity without overload
If you have more content, add a “Load More” button or pagination. You can customize the button’s text and color to match your site’s design
Visual Design of Your Feed
Choose Popup if your goal is on-site engagement. Choose Redirect if your goal is follower growth
Pro tip
Click options for images:
Popup — opens in a lightbox directly on your site
Redirect to social media — takes users to your Instagram/Facebook page
None — click is disabled
Add CTA buttons like “Buy,” “Learn More,” “Subscribe” — styled to match your site.
Link the button to either a specific post or an all-posts page (One link to all posts)
Call-to-Action (CTA) and Interactivity
The best feed is the one that proves effective
Run A/B tests for different positions
Track metrics: impressions, clicks, CTR, social redirects, conversions
Use the data to keep the placement that drives results
Testing and Analytics
Visual Placement Map
Correct placement = more trust 🌟, engagement 🎉, and conversions 🚀
Key takeaways 🎯
Want engagement? Place the feed after testimonials or above the footer
Want sales? Place it next to products
Want followers? Use the sidebar or top of page
On mobile? Stick to compact or floating formats
Was This Article Helpful?
Do you still have questions? Contact us
Platforms
New!
New!
New!
New!
Products
