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October at Mirror App: Instagram UGC, YouTube on Shopify & Fresh Layouts

October update illustration with a featured YouTube video and tagged Instagram posts

Tagged Instagram posts, a new YouTube app for Shopify, and refreshed layouts for your website.

We've been busy making it easier to bring more of your content onto your website and give it a home that feels right for your design.

This month's updates include a new Instagram connection option, our YouTube Feed app on Shopify, a new Featured layout, and a fresh look for Masonry and Showcase.

Here's what you can explore.

Instagram: Your tagged posts can now be part of your feed

Your customers have their own stories to tell about your brand. They share photos of your products, post about their experiences, and tag your Instagram account along the way.

With our new Tagged Posts connection option, you can bring that user-generated content (UGC) into your Instagram Feed widget.

Imagine a clothing brand showing customers wearing its latest collection, a café featuring photos shared by visitors, or a design studio displaying work where it has been tagged.

It's a way to give your website another perspective on your brand, through the people who interact with it.

Mirror App YouTube Feed is now on Shopify 🎉

Shopify store owners now have another way to bring video content into their storefronts.

Our new Mirror App YouTube Feed app lets you display YouTube videos, Shorts, and playlists directly on your Shopify store.

Connect your YouTube content, choose a layout, and customise how your feed appears to match your storefront.

You can use it to showcase product demonstrations, tutorials, customer stories, interviews, or videos from your YouTube channel.

The app includes:

  1. Support for YouTube videos, Shorts, and playlists
  2. Customisable layouts, colours, spacing, and navigation
  3. Responsive display options for different devices
  4. Automatic content updates on supported plans
  5. No-code integration with your Shopify theme

There's also a free plan if you'd like to try it out.

Explore Mirror App YouTube Feed on Shopify

Some videos deserve a little more attention.

Maybe it's your latest product launch, an interview you're particularly proud of, or a tutorial that answers your customers' most common questions.

Our new Featured layout gives you a way to highlight a video while keeping the rest of your YouTube content within reach.

It's a useful option for creating a more curated video section on your website, especially when you have one piece of content you want visitors to notice first.

Masonry and Showcase, refreshed

We've also given two familiar layouts some attention.

Masonry now has a more organic, relaxed visual feel, making collections of images and posts look more natural within a page.

Showcase has been refined too, with a more contemporary presentation and a cleaner visual balance.

Both updates are about helping your content sit comfortably alongside the rest of your website design.

Already using one of these layouts? Open your widget editor and take a look at the updated versions.

Two more updates worth exploring

October also brought two larger improvements that we've covered in separate articles.

Profile Analytics

You can now access analytics in your Mirror App profile to get a better understanding of how visitors interact with your published widgets.

Read the full update: Profile Analytics

More ways to bring reviews into Mirror App

We've expanded the Reviews Widget with Google Reviews, including connections by business name or Google Maps link, alongside Facebook Reviews and manual review imports.

Read the full update: Reviews Widget

See what's new in your widgets

Try Tagged Posts, explore the new YouTube Featured layout, or give your existing feeds a different look with the updated Masonry and Showcase designs.

And if you're running a Shopify store, our new YouTube Feed app is ready to explore.

Open Mirror App

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FAQ

What changed in Mirror App in October?

The updates include an Instagram Tagged Posts connection, the Mirror App YouTube Feed app for Shopify, a new Featured layout for YouTube and refreshed Masonry and Showcase layouts. The roundup also points to the separate analytics and Reviews Widget updates.

What can the Instagram Tagged Posts connection display?

It lets you bring supported Instagram posts that tag your account into an Instagram Feed widget, giving you another way to feature customer and creator perspectives on your website.

What content does the YouTube Feed app for Shopify support?

The app supports YouTube videos, Shorts and playlists, with layout and appearance controls for the storefront. A free plan is available, and automatic content updates are offered on supported plans.

What is the new Featured layout for?

Featured lets you give one YouTube video more prominence while keeping other videos available nearby. It can suit a product launch, interview or tutorial that visitors should notice first.

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